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Brands believe Facebook far more effective than Twitter for getting message...
Facebook is the most effective social networking platform for brands to get their marketing messages across to consumers say 80% of companies, whereas Twitter’s “impersonalised web service” is...
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Facebook and MySpace caught flouting data rules
This is rather worrying – Facebook and MySpace have been sending people’s personal data to advertising companies, breaking promises to consumers that they do not share information without consent,...
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Google’s new guidelines impact PR, social, affiliate marketing and SEO
In New York it is Search Week. Mayor Michael Bloomberg put his name to the proclamation that cites a strong tech community, digital growth and the goal of being the world’s premier digital city. Read...
View ArticleMy big fat Sponsorship study
Sponsorship makes up 6% of global marketing spend and is forecast to grow by 2% in 2013. This contradicts the shift seen in the last post-Olympic year (see fig. Below, Source: GroupM). Read more on My...
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Affiliate marketing: discounts aren’t everything
Affiliate marketing has become a key part of many brands’ e-commerce strategies. But for UK retailers, the voucher code and cash back sites such as Quidco and Topcashback have quickly taken the lion’s...
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Start the year with self-improvement and stand out in CPA
From entry-level marketers in small businesses moving into online for the first time to professionals who have been running a CPA programme for years, we are all looking to improve in one way or...
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The growth of online performance marketing in the UK is encouraging but...
As expected, the IAB and PricewaterhouseCoopers’ second annual study into the UK’s Online Performance Marketing (OPM) industry indicated continued robust growth for the sector. The channel generated...
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Why commerce editors will be the new job role of 2016
The rise in popularity of social shopping and online retail has created a consumer demand for high-quality editorial content about products and services. Before making a purchase, 89% of consumers...
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Convergence is the bottom line for tech
Back in 2006, Henry Jenkins made convergence the go-to buzzword du jour. The du jour extended pretty much to the decade’s end. Cited by futurologists and industry pundits and headlining agency annual...
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